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Where does Cadillac go from here?
Monday, December 2, 2013 at 10:30AM
By Peter M. De Lorenzo
AutoExtremist.com
Detroit. After having driven the superb new Cadillac CTS the question begs to be asked, where does Cadillac go from here? The True Believers at GM – and when I say the True Believers let’s be very clear I’m not referring to "Captain Queeg" or "Amway Bob," the arrivistes who are quick to take credit for Cadillac’s current resurgence – have been at this reinventing Cadillac thing since as far back as 1998, when the division was staring at The Abyss.
Back then Cadillac was in its death throes, a hulking shell of a car company masquerading as GM’s luxury brand. Cadillac had been lost in the land of vinyl roofs and whitewalls for so long that they became resolutely out of touch with the world. And after having been asleep at the wheel with the cruise control set to "Oblivion," they awoke only to find that the world had changed around them and that their heretofore loyal customers were either dying off or flocking to buy cars from Audi, BMW, Lexus or Mercedes-Benz.
Cadillac’s future was indeed bleak, and the only thing certain key people at GM knew at the time was that they couldn’t do what they had been doing one minute longer. Out of those dark days came the beginning of the "new" Cadillac, and the reinvention of GM’s luxury division began.
And now, sixteen years later, Cadillac is not only fully resuscitated; it’s showing flashes of brilliance. As I said in my review of the new CTS (See “On The Table” – WG), it’s not only the best American sedan ever built but it takes its place as one of the best cars in the world. Period.
Full Story: http://www.autoextremist.com/current/2013/12/2/where-does-cadillac-go-from-here.html
Monday, December 2, 2013 at 10:30AM
By Peter M. De Lorenzo
AutoExtremist.com
Detroit. After having driven the superb new Cadillac CTS the question begs to be asked, where does Cadillac go from here? The True Believers at GM – and when I say the True Believers let’s be very clear I’m not referring to "Captain Queeg" or "Amway Bob," the arrivistes who are quick to take credit for Cadillac’s current resurgence – have been at this reinventing Cadillac thing since as far back as 1998, when the division was staring at The Abyss.
Back then Cadillac was in its death throes, a hulking shell of a car company masquerading as GM’s luxury brand. Cadillac had been lost in the land of vinyl roofs and whitewalls for so long that they became resolutely out of touch with the world. And after having been asleep at the wheel with the cruise control set to "Oblivion," they awoke only to find that the world had changed around them and that their heretofore loyal customers were either dying off or flocking to buy cars from Audi, BMW, Lexus or Mercedes-Benz.
Cadillac’s future was indeed bleak, and the only thing certain key people at GM knew at the time was that they couldn’t do what they had been doing one minute longer. Out of those dark days came the beginning of the "new" Cadillac, and the reinvention of GM’s luxury division began.
And now, sixteen years later, Cadillac is not only fully resuscitated; it’s showing flashes of brilliance. As I said in my review of the new CTS (See “On The Table” – WG), it’s not only the best American sedan ever built but it takes its place as one of the best cars in the world. Period.
Full Story: http://www.autoextremist.com/current/2013/12/2/where-does-cadillac-go-from-here.html
. Because in Germany the BMW is the German Ford (so to speak).
