buki
Account Suspended
I have been thinking long and hard about why Cadillac quit building a car I love so much. Here's a quick analysis...
Buy, beg, borrow or steal a copy of John Mccormick's book XLR and see why these cars will become very important in the future.
Here is the real deal:
1. The XLR was designed to rebrand Cadillac from your grandfather's cruiser to the symbol of a whole new approach to luxury. The XLR led directly to the success of the CTS and ATS.
2. Unfortunately the XLR, as it began to mature, ran head on into 2008 and the bankruptcy of GM. $100,000 cars became very rare to say the least. Whats more, Cadillac was losing money on every unit. They obviously considered the manufacturing losses as 'marketing' and they were right.
3. Currency devaluation made the price far too high in the foreign markets.
4. GM saw the XLR as an intrusion on the corvette plant's operations. They never adapted the lines in Ky. for mass production and chose to keep the X as their 'halo' car. By building the CTS line as equally high tech and fast for $30,000 less they hit a major repositioning home run.
5. Just be glad you got one.
6. Like land they don't make them any more.
Buy, beg, borrow or steal a copy of John Mccormick's book XLR and see why these cars will become very important in the future.
Here is the real deal:
1. The XLR was designed to rebrand Cadillac from your grandfather's cruiser to the symbol of a whole new approach to luxury. The XLR led directly to the success of the CTS and ATS.
2. Unfortunately the XLR, as it began to mature, ran head on into 2008 and the bankruptcy of GM. $100,000 cars became very rare to say the least. Whats more, Cadillac was losing money on every unit. They obviously considered the manufacturing losses as 'marketing' and they were right.
3. Currency devaluation made the price far too high in the foreign markets.
4. GM saw the XLR as an intrusion on the corvette plant's operations. They never adapted the lines in Ky. for mass production and chose to keep the X as their 'halo' car. By building the CTS line as equally high tech and fast for $30,000 less they hit a major repositioning home run.
5. Just be glad you got one.
6. Like land they don't make them any more.
